Guest posts
We write and publish a brand new 1,000+ word article on a publisher's site with your link placed within it. Because we control the content, we ensure it meets our quality standards and includes the right surrounding links. Guest posts are our primary service and the stronger long-term choice for building sustained authority.
Link inserts
Your link is placed into an article that has been live for at least 1 year — already indexed, trusted, and receiving traffic. Results can come quickly since Google already knows and trusts the page. The trade-off is that we have less control over that page over time, and other links may be added to it by the publisher in future.
Which to choose
For building long-term authority, guest posts are generally the stronger foundation. Link inserts work well as a complement — particularly when a highly relevant aged article is a natural fit — and can deliver faster results between guest post campaigns. A mix of both is a solid approach for most sites.