When it comes to domain relevancy, we work across three classifications:
Page level — the link is placed in a relevant article, but that article isn't actually relevant to the rest of the site.
For example: an article about 'The Top Beauty Products In 2026' published on a site that has no relevance or category to that topic.
Category level — the link is placed in a relevant article that sits within a relevant category on the site, but the site also covers other topics.
For example: an article about 'The Top Beauty Products In 2026' published in the beauty category of a site that also covers fashion, lifestyle, and similar.
Site level — the entire site is relevant to the article your link is published in.
For example: an article about 'The Top Beauty Products In 2026' published on a site that focuses exclusively on beauty products and related topics.
We will always aim for site level relevancy in the first instance, and consider category level to be acceptable. Page level alone is not something we would consider sufficient.
For less common niches, there may be cases where we use a category that isn't an exact match but can be connected to your niche — with the content used to bridge any gap.
For example: a client in the very specific niche of cycling photography could see their link placed under categories like sports, hobbies, travel, fitness, outdoors, or gifts — depending on the placement. In every case, the content would be written to be relevant to both the category and the target link.
If you have any concerns about the relevancy of a delivered placement, we are always happy to discuss it.