If your site is new or has a low domain rating, build links gradually and focus on authority before specific keyword/page battles.
Our recommendations
Build links over at least a 3-month period rather than all at once — this maintains a natural link velocity
Focus on homepage links first — this builds overall site authority
Use a mix of anchor types: branded, URL, topical, and misc — avoid exact match anchors at this stage
For new sites, DFY guest posts are the stronger starting point. Once your site has more established authority, you can start using the marketplace and link inserts for more targeted placements.
Matthew discusses this in detail here.