Both services build real, quality links. The main difference is how much involvement you want in the process.
Choose DFY if you want...
A completely hands-off experience — we manage everything from site selection to publication
The choice of guest posts (new 1,000+ word articles) or link inserts (placements in aged, existing content)
Access to our premium publisher network, which is exclusive to DFY and not all sites are available in the marketplace
Expert matching of sites to your niche for maximum SEO impact
A consistent monthly campaign at 15% discount with our recurring option
No time investment required on your end
Choose Marketplace if you want...
Full visibility and control — browse thousands of verified publishers and choose your own sites
Flexibility to manage your own link strategy and publisher selection
Standard content included free, with Pro/Pro+ content upgrades available ($20–30 per article)
A self-serve experience where you verify publisher metrics against your own KPIs